Ladbrokes, also known as ‘The Magic Sign’, are a bookmaking company based in the UK. Founded in 1886 by Schwind and Pendleton, the company started by being commission agents for horses trained at Ladbroke Hall in Worcestershire. The name Ladbrokes was established back in 1902 when the company went up a gear and moved to London. Ladbrokes have been closed to folding a few times, but due to smart guidance has remained one of the most successful bookmakers in the world.
Famously, Ladbrokes were the first bookmaker to offer a loyalty scheme, offering points for the amount of money staked, starting with 1 point for every £2 staked. It’s become very popular with punters and the scheme is accepted on any bet on any event the punter chooses. Some save their points and collect them at certain times of the year, such as Christmas, hoping to wager the points and make some money for presents. The loyalty offer is also given to poker players on their site and again, it’s very popular.
Since 2007, billionaire businessmen John Magnier and JP McManus have been investing in Ladbrokes, so that’s a sure sign that things are to remain big for Ladbrokes, employees and punters alike. Their online site offers many choices for the punter, including all the sporting events and gaming, such as poker, casino games, bingo and backgammon, to keep the punter amused for hours. As a company, they’re listed on the London Stock Exchange and are a member of the FTSE 250 Index.
